Should you rebrand in 2020?
2020 has been a tough year for all. Especially small businesses. Never have we had to adapt so quickly or frequently to ensure we are following the myriad of latest guidelines.
Total lockdown, eased restrictions, tiers and back to lockdown. (Whatever you do don’t go out, go out and eat out to help out, now you’ve overdone it, stop going out!) It’s enough to make your head spin.
Chances are you have been working harder and smarter than before, you’ve had to, right? I don’t think it’s presumptuous to say that this has probably been your toughest year to date. Maybe you’re a fledgling business and have endured a ‘baptism of fire’?
And now it seems we are back to square one. Except we’re not really, are we? We’ve survived this once, we’ll do it again.
Now ask yourself;
Does my branding still reflect me and my business?
Perhaps you’ve expanded or streamlined your products and services, maybe lockdown pushed you in another direction, does your branding still reflect this?
Did you know that Blooming Lovely Design started out as Blooming Lovely Crafts? Katy sold beautiful, hand-made bunting, cross stitch and custom framed gifts. But the owner’s passion for graphic design became the focus and so the name and branding evolved
Since the name change, the logo has changed several times, partly to reflect the business partly because as a graphic designer, Katy is continually inspired to make tweaks and changes.
Just like you, Blooming Lovely Design has weathered storm 2020. It’s definitely not been easy for a business that designs wedding stationery and menus. What we have done, is created more bespoke branding for small businesses, and we’ve loved every moment of that.
As 2020 draws to a close (apparently with the longest March and shortest August on record), the world waits for a new year, a new start. Seems like a good time to give your business a fresh start too. A new or updated logo, business stationery maybe a strapline if you can handle 2020, you can handle anything!
Can Blooming Lovely Design help you rebrand? If you want to create or update your branding, so it reflects YOU and YOUR business get in touch with us today and let’s start the creative journey together!